Website Optimization For Home Services Companies
In today’s digital age, having a website is essential for any business looking to succeed. However, simply having a website is not enough to stand out in a crowded online marketplace. To truly make an impact and attract customers, home services companies need to focus on website optimization – the process of improving a website’s…
Using Video Ads On Instagram For Your Home Services Company
Instagram has quickly become one of the most popular social media platforms for home services companies to connect with customers and promote their services. With over one billion active monthly users, Instagram offers a massive audience for businesses to reach with engaging content and targeted ads. Video advertising on Instagram has become an increasingly popular…
How To Grow Your Home Services Company With Google
As a home services business owner, you’re always looking for ways to grow your business and attract new customers. One of the most effective tools for achieving these goals is Google. With over 90% of all online searches being conducted through Google, it’s essential that your business has a strong presence on the platform. In…
Google Local Services Ads For Home Services Companies
Local Service Ads (LSA) are a relatively new form of advertising offered by Google. Designed to help businesses that offer home services such as plumbing, electrical work, or handyman services connect with local customers who are actively searching for those types of services, LSAs can be a powerful tool for digital marketing. In this article,…
Creating a CTA with High Conversion Rate
Creating a CTA with High Conversion Rate Conversion rates are an important part of any marketing dashboard, but they aren’t the only thing to consider. Every conversion is the outcome of prospects taking a series of steps. These simple, intermediate actions will determine whether someone will subscribe to your newsletter, download your most recent whitepaper,…
The Benefits of Content Marketing
The Benefits of Content Marketing Content marketing focuses on increasing sales by providing your consumers with what they’re looking for while they’re actively searching for it. Today, we’ll go through the top benefits of content marketing to help you realize how beneficial this marketing approach can be for your company. IMPROVE CONVERSIONS WITH THE HELP…
How to Create a Single Customer View
How to Create a Single Customer View To compete in today’s customer-centric environment, a single customer perspective is very important. The ability to use data from a variety of sources to better understand your consumers, their habits, and how they engage with your brand may give essential information to assist drive marketing efforts. Today’s marketer…
Does Digital Marketing Work For All Business?
Does Digital Marketing Work For All Business? Regardless of what type of product/service you are offering, or what industry you are in, Digital marketing will definitely work for you. Digital marketing entails establishing buyer personas to understand your audience’s needs and producing meaningful online content. With digital marketing you can broaden your online presence and…
Email Marketing Tips For Home Services Businesses
Email Marketing Tips For Home Services Businesses There’s no doubt that referrals and word-of-mouth marketing has helped numerous businesses. Home services businesses significantly rely on referrals from happy and satisfied customers. However, referrals aren’t always enough to keep your business growing. Email marketing is an excellent method for nurturing leads online and reaching out to…
What’s Your Story?
You are undoubtedly telling your brand’s story. The problem is you are telling the wrong story. You are not the hero of your story. Your customer is.
How To Set Up A Digital Marketing Sales Funnel That Generates Sales: A Step By Step Guide
As digital marketing evolves, the customer value journey has become more important than ever. Today we give a step by step process to the full journey.
(VIDEO PODCAST) Movou Digital Marketing Podcast Episode 9- Planning Your 2020 Digital Marketing Strategies
No matter what industry you are in, the Internet, digital marketing and social media have changed the way brands need to be marketing themselves. Here’s why and how to CRUSH IT!
No Matter What You Do, You Are In The Business Of Attention
No matter what industry you are in, the Internet, digital marketing social media has changed the way brands need to be marketing themselves. Here’s why and how to CRUSH IT!
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(VIDEO PODCAST) Movou Digital Marketing Podcast Episode 8- Jeff Bezos Is Coming For The Real Estate Industry
Today we talk about Amazon and their potential play to upend the Real Estate Industry. We talk about why this is important and no matter what industry you are in, and if this happens to you, steps you can take to protect yourself.
Movou Digital Marketing Audio Podcast Episode 8- Jeff Bezos Is Coming For The Real Estate Industry
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 8: Today we talk about Amazon and its potential play to upend the Real Estate Industry. We talk about why this is important and no matter what industry you are in.
3 Tips For Using SMS Marketing To Grow Your Business
With over 98% of all SMS messages being sent, this medium should be part of your digital marketing plans. Here are 3 tips you can use to kill it with SMS.
3 Tips To Help You Turn Facebook Leads Into Customers
The truth is it isn’t the quality of the Facebook leads you are getting. It’s how you are navigating them through the buyer journey. Today we talk about 3 key tips to help you convert more leads into customers.
Why Brands Need To Think Like Media Companies
The media landscape has changed. As a result, brands need to think like media companies and not “traditional advertisers”. Today we explore why and how you need to roll it out.
Facebook Special Ad Categories Will Require You Change Your Ad Strategy
Starting August 26th, Facebook is going to require advertisers in three key groups to specify that their ads fall in a special ad category. This is going to change the way you have to approach your digital ad strategy.
Why User Generated Content Is Important
User generated content can not only help your brand gain authenticity and engagement, it can help you get more social media content out to the Internet, more easily.
Movou Digital Marketing Podcast Episode 7- 5 Types of Content Marketing to Boost Your Brand
Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they think content marketing only revolves around a single discipline. Today we talk about 5 of our favorite content marketing strategies.
Movou Digital Marketing Audio Podcast Episode 7- 5 Types of Content Marketing to Boost Your Brand Awareness
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 7: VIEW EXAMPLES I ADDED IN MY BLOG POST: https://bit.ly/2MeOqlf Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they…
Why You Need To Perform A Marketing Audit For Your Brand
Simply saying “We’re good on our marketing” isn’t good enough. Until you’ve performed a marketing audit, you really don’t know. Today we examine why marketing audits are so important.
5 Types Of Content Marketing To Boost Your Brand Awareness
Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they think content marketing only revolves around a single discipline. Today we talk about 5 of our favorite content marketing strategies.
3 Tips To Help Boost Your Social Media Engagement
Engagement is the currency of social media. If you want your great content to get noticed by your ideal clients you have to get them to engage with you. Today we share 3 great tips to drive more engagement.
Movou Digital Marketing Podcast Episode 5 – Lead generation & digital funnels
So many Realtors® say that online real estate leads suck. The truth is they don’t. You’re just choosing the wrong kind of leads and not marketing to them correctly.
Movou Digital Marketing Audio Podcast Episode 5 – Lead generation & digital funnels
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 7: So many Realtors® say that online real estate leads suck. The truth is they don’t. You’re just choosing the wrong kind of leads and not marketing to them correctly. Today…
Online Real Estate Leads Suck…
The truth is online seller leads don’t suck. You do. But hey, don’t get upset. There are a couple easy steps you can use to fix this problem. Here is what you do…
Why Local Internet Marketing Is So Important To Your Business
Local Internet marketing is one of the most important projects you can undertake. Today I want to share 3 benefits local Internet marketing will give your business.
4 Marketing Automation Mistakes That Keep You From Converting Leads
Even the seemingly best marketing automation platforms and end up being a nightmare to roll out if you don’t prepare yourself for a successful implementation. Today we discuss 4 common reasons this happens and how to avoid them.
Growing Your Business On Twitter In 3 Easy Steps
Even though the press might try and tell you otherwise, Twitter is still an incredibly popular platform. It’s also a fantastic platform to help you grow your business.
3 Mistakes You’re Making With Your Video Marketing
There is no denying today that Video is where it’s at when it comes to attracting eyeballs, driving engagement and building your business. With this in mind, today I want to share 3 mistakes you do not want to make when you create video for your marketing campaigns.
REALTORS PAY ATTENTION: Jeff Bezos Is Coming For The Real Estate Industry
Jeff Bezos is teaming up with an unlikely partner on a new venture. The outcome of that venture could completely upend the Real Estate Industry.
Movou Digital Marketing Podcast Episode 4- Creating 10 Pieces of Marketing Content From 1 Original Piece
Today we talk about how you can take a single piece of original content and turn it into 10 original pieces of content that you can use to build your brand.
Movou Digital Marketing Audio Podcast Episode 4- Creating 10 Pieces Of Marketing Content From 1
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 4: Today we talk about how you can take a single piece of original content and turn it into 10 original pieces of content that you can use to build your…
LinkedIn’s New Algorithm Is Going To Allow Small Businesses To CRUSH IT!
This is HUGE! LinkedIn just made a MASSIVE change to their algorithm and you are not going to believe what it will do for your brand!
Movou Digital Marketing Audio Podcast Episode 3- LinkedIn As A Marketing Platform For B2C Companies
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 3: The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece…
Movou Digital Marketing Podcast Episode 3- LinkedIn As A Marketing Platform For B2C Companies
The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece of content you publish on their network, you are going to get lots of eyeballs and engagement.
Movou Digital Marketing Podcast Episode 2- The Creative Idea Drives Everything
Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in order to ensure a successful campaign.
Winning The Content War
The last week or two I’ve been writing a lot about how companies are messing up digital marketing. I’ve enjoyed the online and offline conversations I’ve had with many of you about this, taking a look at what your brand is doing and seeing some great, creative ideas and also helping steer others away from…
LinkedIn As A Marketing Platform For B2C Companies
Being a B2B business, it’s probably no surprise that our agency does quite a bit of content marketing on the LinkedIn platform. We publish to their platform, run ads on it and also run targeted organic campaigns (this form of marketing will be a topic I’ll be writing about very soon). I personally have been…
Marketing automation software is the champion of efficiency – except for when it isn’t. The same tool that relieves us of hours spent on data management, silently nurturing our leads whilst we go about our everyday tasks, can also be the cause of endless frustration. We are sold the automation dream, wrapped up in neat case studies…
The Creative Idea Drives Everything
The simplest way to describe the most effective marketing campaigns these days is that the creative idea drives everything. It doesn’t matter what channel you are starting with. If you get the idea right it will get shared across social channels and will be effective.
Movou Digital Marketing Audio Podcast Episode 2- The Creative Idea Drives Everything
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 2: Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in…
Movou AUDIO Podcast Episode 1- The Internet Has Commoditized Everything
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 1: Companies are not using digital marketing correctly. They are in for a rude awakening, especially with the Internet commoditizing nearly everything. Today we discuss this phenomenon and how to evolve…
You Marketing Platform Does Not Matter
Choosing a digital agency or service provider to work with you to help grow your company is a very important step. Nothing is more important than your business and it’s growth. You need to be sure to do your due diligence, weigh all the options and pick the agency (or vendor in some cases) that…
The Attention Economy- Using Digital Marketing To Break Through The Noise
One of the most remarkable things I find about the digital marketing landscape these days is how many brands are messing it all up. Remember what businesses did to email? Well, now they are doing it to social media and digital advertising. The net result is it’s harder and harder to rise above the noise…
Movou Video Podcast Episode 1- The Internet Has Commoditized Everything
Companies are not using digital marketing correctly. They are in for a rude awakening, especially with the Internet commoditizing nearly everything. Today we discuss this phenomenon and how to evolve to fend it off.
How To Build A Killer Call To Action
Even if you’ve built the most amazing, compelling ad copy with the most vivid, eye-catching imagery if your CTA stinks, your campaign is sunk.
Even In 2019 People Have Questions About Content Marketing
Even though content marketing is now 10 years old, people have questions about it. Here are a few of the most common questions and quick fixes.
How To Build Brand Awareness
So often, we get contacted by new companies that are looking to build their brand, but can’t break through. Today I discuss the importance of brand recognition and how to build it.
Four Social Media Marketing Tips For Realtors® That Will Convert And Bring In Business
Social Media Marketing and Digital Advertising for Real Estate is not a lost cause. There are plenty of effective strategies you can employ to convert leads and get new business. Today I discuss four tips.
Altering Your Content To Work With Different Social Media Platforms
When you develop your own content, one important thing to consider is how many ways you can present that content. Today I hare a practical example on how to do this.
3 Reasons Your Real Estate Facebook Ads Aren’t Working
98% of the time I hear Real Estate Agents say that Facebook ads do not work, it turns out it’s not that they don’t work, there are just 3 mistakes they are making.
Why Your Real Estate Digital Farming Practices Are Outdated
Not a week goes by that we hear a Real Estate agent say that Digital Marketing just doesn’t work to get them business. When we dig in though, we find these three common problems.
S.M.A.R.T. Goal Setting In Real Estate
While goals are good, they are also a tricky thing. Because of this, setting S.M.A.R.T. goals when planning the success of your Real Estate Practice is critical.
An Easy Process For Creating Killer Content
Creating great content shouldn’t suck up a bunch of your valuable time. If you follow this simple formula, you’ll be able to create great content that converts!
Creating A Content Marketing Strategy
When content marketing campaign, if you don’t have a plan together, you cannot succeed. Today we explore how to create a content marketing strategy that will crush it.
3 Fantastic Tools To Help You Build Content & Convert Leads
For any small brand that wants to look like a big brand, your content marketing strategy does not have to break the bank. Here are my 3 favorite affordable tools to help you along your way.
Why Curiosity Marketing Should Be Important To Your Brand
Curiosity may have killed the cat, but if you leave curiosity out of your digital marketing, you are definitely going to be killing your ad campaign. Today we give some tips on how to build a curiosity marketing campaign.
Quick Tip: How To Bulk Schedule Facebook Posts, WITHOUT Using Paid Tools
For any small brand that is trying to bootstrap their social media and digital marketing efforts, they quickly find out that while they can do some studying and run some campaigns themselves, before they know it, they’re spending on automation tools is starting to bite into their ad spend budget. Today I want to share…
https://blog.hubspot.com/marketing/internet-marketing
Content Planning and Strategy You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise you risk getting derailed from your objective. A content strategy includes everything from brand and tone to how you will promote…
3 Real Estate Facebook Ads That Generate Leads
In our last article we discussed why you should do your Facebook Real Estate ads a certain way. Today we discuss actual Realtor Facebook ads that get great results.
Instagram Tells The World How Their New Algorithm Works
Given Instagram’s new algorithm change, today I would share with you some very specific things that are important to note, specifically in relation to you making marketing plans to grow your audience and engagement.
Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy
Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.
Facebook Funnels For Real Estate – A Practical Example
Funnels for your Real Estate Facebook Ads are critical to the growth of your pipeline. Today we discuss specific examples of ads in the three funnels you need to be running ads for.
Facebook Remarketing As Part Of Your Digital Strategy
Facebook Advertising is a GREAT way to get prospects for your business. Using remarketing will help you convert those prospects into qualified leads, more easily. Here is how.
Why You Need Funnels With Your Facebook Advertising
The Facebook Ad platform is taking off like a rocket ship. The platform, as a result is becoming saturated. Here’s how to beat the system and get your lead conversion back to where it belongs.
REALTORS- Did You Know You Can Farm A Neighborhood On Facebook JUST Like Postcard Farming?
Did you know it is actually possible to farm a neighborhood on Facebook, much like you would farm a neighborhood with postcards? You can! Here’s how.
2 Reasons Your Business Isn’t Growing
The truth of the matter though is that it is not the market’s fault, the season, or even construction going on in the downtown area around your business. Look at these 2 reasons
3 Reasons You CANNOT Ignore Content Marketing As Part Of Your Business Growth Plans
A solid content marketing strategy is a critical part of ANY company’s marketing plan. Today we discuss 3 reasons why.
Need More Customers? Do More Marketing…
If you are lamenting not having enough customers, it could be because you simply are not doing enough marketing. Here is an easy to follow, 2 step approach that will help you succeed.
How “Non-Corporate” Businesses Can Develop A Corporate Marketing Routine
One of the biggest reasons businesses owners face challenges when trying to build their small business can simply be described as a lack of routine.
No, That Is Not Your Brand. That Is A Logo…
Your logo might look really nice, but it is not your brand. A brand is made up of much more than just a logo. Today I’ll share with you a few key things to consider when defining your brand.
Facebook Community Page Strategies To Build Homeowner Engagement
In our last article, we discussed how Facebook Community Pages might be a great solution for any Realtor® that simply does not want to get out in their farm area and do any door knocking at all. Today we’re going to discuss some strategies you can employ to build homeowner engagement, thereby building your brand awareness in the area, making you the thought leader in your farm.
Hate Door Knocking? Consider A Facebook Community Page
You need to work your hood. If you don’t want to get out there and knock doors and get face time with homeowners that way, Facebook has the perfect solution for you. Community Pages.
Two Facebook Lookalike Audiences That Can Grow Your Customer Base
One of Facebook’s advertising features we find that businesses are significantly under utilizing are Lookalike Audiences. Here are two underutilized lookalike audiences you MUST incorporate into your digital marketing plans.
2 Content Marketing Strategies For Realtors® That Want To Crush It
There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
Messenger Destination Facebook Ads For Real Estate
Messenger Destination Facebook Ads For Real Estate are a FANTASTIC way for you to have real-time conversations with prospective leads, allowing you to qualify them quickly and turn them into business. Here is an example how this can work.
Anatomy Of The Perfect Facebook Real Estate Ad
With Facebook becoming more and more popular as an advertising platform for Real Estate Agents, questions often come up as to which ads perform best, getting the most views and clicks. While it’s true there are certain types of ads that out perform others, at it’s core, the anatomy of the perfect Facebook ad is the same, no matter what type of ad it is.
Worried About Facebook Timeline Changes? Content Marketing Will Save The Day
Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.
Why Your Email Drip Marketing Sucks
There are some common themes when it comes to Real Estate Drip Marketing campaigns and some things that most agents seem to be missing the mark on. Here are some pitfalls to look out for.
Why Your Email Marketing Sucks
There are some common themes when it comes to Digital Email Marketing campaigns and some things that most businesses seem to be missing the mark on. Here are some pitfalls to look out for.
I’ve Got This List Of Leads That Responded To My Marketing. Now What?
We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.
Landing Pages Are More Important Than Your Actual Real Estate Website
I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.
3 Ways To Improve Your Facebook Real Estate Ads (And Increase Results)
In all our conversations with Realtors®, we find when they say their Facebook ads aren’t working, it’s usually 3 things that are messing their response rates up. Here is what they are and how to fix them.
Creating The Perfect Real Estate Lead Capture Page
Your Real Estate web to lead results revolve not only around having a great ad banner campaign, BUT also the Real Estate Lead Capture Page you design to grab the lead info, when they get to the point to give you their info. Here are the best practices.